Summary:
Diving Unlimited International (DUI) sought to create an application to streamline the process of ordering custom dry suits tailored to each unique individual. H&L Consulting constructed an iOS application to effectively address the limitations of in-store ordering and expand the resources available to dry suit purchasers.
Challenges:
- Custom dry suits were traditionally ordered in-store, requiring physical visits for measurements and customizations.
- Managing thousands of combinations and specifications was complex and time-consuming.
- The user interface needed to be simple and easy to understand for diverse users.
- Comprehensive customization options had to be intuitive and not overwhelming.
Approach:
- Developed an intuitive UI guiding users step-by-step through the customization process.
- Incorporated visual aids and real-time previews to help users visualize their choices.
- Integrated a measurement tool within the app for accurate sizing without in-store visits.
- Enabled users to save progress, review selections, and make changes before finalizing orders.
- Revolutionized the ordering, personalization, and delivery of custom dry suits.
Results:
- Users could customize and purchase dry suits from home, eliminating the need for in-store visits.
- Enabled easy navigation through thousands of specifications, ensuring precise tailoring.
- Marked a major advancement in the industry, setting a new standard for customization and delivery.
- Increased customer satisfaction with a convenient and comprehensive customization experience.
