TaylorMade R1 Tuning App 

Share Post :

TaylorMade R1 Tuning App 


The R1 Tuning App provides personalized feedback for golfers using the R1 driver to help customize and optimize their golf clubs for maximum performance. H&L Consulting played a pivotal role in the creation of the app, closely collaborating with partners to create an individualized experience for golfers of all skill levels and backgrounds. R1 Tuning offers shot analysis, customization guidance, performance tracking, and personalized tools to communicate information to users.  


We aimed to tackle several challenges in the golf industry including enhancing user experience, providing personalized experiences, optimizing performance, and offering data-backed guidance. 


H&L Consulting approached the challenges by conducting a comprehensive analysis of the golf industry and identifying critical paint points or areas for growth. We gained a deep understanding of our client’s specific needs and goals through close collaboration and constant communication. Leveraging our experience in software development, user experience design, and data analysis, we delivered a tailored solution that prioritized usability, effectiveness, and scalability to exceed current (at the time) requirements. Throughout development, we maintained open communication channels with our client, using their feedback to make necessary, iterative improvements to our solution. Our approach revolutionized golf technology at the time, and H&L Consulting continues to actively innovate in the golf industry. 


R1 Tuning was successfully launched in multiple global markets including the US, Europe, Japan, and Korea, garnering widespread acclaim for its innovative approach to golf club customization and optimization. The app was not only well-received by golfers of all skill levels but also recognized within the industry for its excellence. Key achievements and impacts include: 

  • Global Recognition: Ranked among the top 12 sports applications globally in 2013, underscoring its effectiveness and popularity among users. 
  • Enhanced User Experience: Improved user satisfaction by providing personalized feedback and tools tailored to individual golfer needs. 
  • Optimized Performance: Helped golfers enhance their performance on the course through data-driven insights and customized recommendations. 
  • Industry Innovation: Set a new standard in golf technology, demonstrating H&L Consulting’s leadership and innovation within the golf industry. 
  • Continued Innovation: Continues to innovate and evolve, with ongoing updates and enhancements to meet the changing needs of golfers and technological advancements. 
Other Client Stories